PocketFinder Web App and Site

Coregenic was brought in as a early stage development partner for PocketFinder, a personal GPS location-based internet service provider. I was responsible for the overall creative and art direction of the brand, including the development of identity marks, brand language and strategy, retail packaging, marketing materials, and web properties.

In addition to leading the branding efforts, I also worked as the principle UX designer and lead front-end developer for the PocketFinder online web application and site. I worked with a team of .NET developers to implement the front-end user experience using XHTML/CSS, Javascript including jQuery, ASP.NET AJAX and Virtual Earth, Flash and ASP.NET.