ReishiGo Branding

Reishigo is a new to market, gourmet coffee importer and manufacturer. Reishigo's provides the world with delicious and healthy coffee through the inclusion of the reishi mushroom. The client wanted a fresh and organic visual identity that exemplifies these very same values that make up it's ingredients. Oh, and they wanted it to "pop" off the retail shelf. I think we did just that.

Working with a small team of designers, I was responsible for the overall design direction of the brand, including the development of identity marks, brand language and strategy, marketing materials, retail packaging and web marketing properties.