Shoei Website

Shoei Helmets is the world's leading motorcycle helmet safety manufacturer, producing some of the world's most popular helmets for a variety of motorcycling activities. Shoei Helmets are worn by some of the world's top motorcycle racers. I was commissioned to re-design and build a new website for the company that reflects a their leading position in the industry and to better appeal to their growing 15-24 year old market segment of riders who've grown up as the X-Games generation.

I was responsible for the re-design, information architecture and implementation of both the website and custom content management system built using the Microsoft Web Platform's ASP.NET framework and SQL Server database engine.